She's smiling at me and posing.

I feel relaxed looking at her...

I keep clicking.

We are in the resort swimming pool. Silence. Just bird sounds. My wife Jasmine and I are on a much needed weekend break. We've put the daily grind on pause: work, chores, responsibilities. We've came to this luxury farmhouse in the lap of nature. An hour’s drive from Mumbai.

The humid breeze makes me feel warm and cold in the blue water.

The sky is bright, her smile even brighter.

I look at her, she looks back. Eye contact.

We are having the best time.

The next day on our drive back home she says:

“We spent a big amount but it still feels like nothing! Let's come here again soon.”

In that moment I realize. And I let it sink in. People crave the happy experience. The outcome. Not the product, service, pricing, or features. Those are secondary.

I’ve been thinking about this a lot and how it applies to content writing.

Instead of writing about features and offers, better to spot happy moments. Outcomes. Detail them first. Then connect them to the offer later. To promote that resort, good content would simply mean describing the pics I took—

A happy human smiling, peaceful, surrounded by beauty.

What an outcome!

Does your business content paint the dream picture?

See you next week.

—Abhi

📌 If you want to grow your business with storytelling then I can help. Book a FREE 60-minute discovery chat here.