The Social Flow Writer's Letter
Weekly insights to educate your potential clients on autopilot.
Happy moments (in the words of a marketer)
She's smiling at me and posing. I feel relaxed looking at her... I keep clicking. We are in the resort swimming pool. Silence. Just bird sounds. My wife Jasmine and I are on a much needed weekend break. We've put the daily grind on pause: work, chores, responsibilities. We've came to this luxury farmhouse in the lap of nature. An hour’s drive from Mumbai. The humid breeze makes me feel warm and cold in the blue water. The sky is bright, her smile even brighter. I look at her, she looks back....
4 simple reasons why this ad pulled in 3,000,000 leads
In 1946, Louis Engel wasn’t even a seasoned marketing guy. Legendary copywriter Louis Engel He was a frustrated editor and journalist who bounced around different writing jobs till he ended up as an advertisement and sales promotions manager at the Wall Street investment firm Merrill Lynch, Pierce, Fenner & Beane. Two years later, he had a ‘crazy’ idea: “Let’s write an ad that educates upfront and then let's offer to give away more useful information in the end.” No one had done this before....
Dealing with my emotions around AI writing— Cringe, fear, love.
Everyone now has a future prediction about AI and human writers. Almost all of them begin with “I might be wrong, but..”. No one knows exactly what will happen. In this article, I’ll be sharing my opinion. It’s a strong one, but it’s not about what will change. It’s about the things that won’t change. The things that will never change. For context, let’s first discuss how I feel about AI-generated writing. It makes me cringe For me, reading AI writing is just a dreadful experience. I use...
James Clear, too, felt like an imposter while writing to build his expertise in public:
In November 2012, James Clear began publishing articles twice a week on his website based on notes about his personal experiments with habits. By 2018, before his book Atomic Habits was released, his website had millions of monthly visitors and almost 500,000 weekly newsletter subscribers (way beyond his expectations). The book went on to become a #1 New York Times bestseller and sold 20 million+ copies worldwide, establishing him as the habits expert. If you are a founder, here are 2 things...
Turn plain content into unmissable insights— A formula and 3 examples for you
Do you cringe when you read ‘wake up early’ or ‘be consistent’ type content? “This is so dumb!” you say. “EVERYONE KNOWS THIS!” you scream. There are other times when you read an article or post and say, “Wow, I learned something there. How did the writer come up with that? I loved that!” As a marketer-turned-writer who has worked with 15+ founders, I can tell you the difference between those two opposite experiences. The writing that makes you cringe gives you information, whereas the...
Is slowing down in business the fast track to mastery?
Like many of us, I was a victim. I would get the ‘sliding back on the treadmill’ feeling when I wasn't working. Like if I stopped running, I'd quickly lose my footing and fall flat on my face. Recently, I sat down to reflect on my entire work life so far. My work habits had been hurting other areas of my life and I asked myself the all-powerful question. Why. I had a lot to process— memories from my childhood, previous job roles, and past clients surfaced one after the other for hours— and...